excellent research skills..
... variety of topic and events.
Archetypes
deep psychology, personality patterns and stories (Joseph Campbell, Mark Pearson)
The psychology of persuasion
walking the fine line between persuasion and manipulation (Zig Ziglar, Robert Cialdini and others)
Storytelling
Dos and donts are soon forgotten. Once upon a time lasts forever. I admit I steel from every book I have ever read (more then 1200)
Stories and missions
My Projects
We live online, sell online, write online. But there's always a person on the other side of that line. Whatever I do, I will not forget the human.
I write websites and product descriptions and create a variety of texts that fulfill a purpose. I control empathy, and I'm well-versed in sales psychology.
But I don't promise clients I can sell their old socks and that brilliant and imaginative copy will save their business. I don't try to be original at all costs but pay attention to the client's wants and needs. Because the client is a human being, and so are his customers.
I translate and localize texts into Czech or English (from Czech) because borders don't have to hold you back in the online world.
I write about history because I have dedicated 13 years of my professional life to history and believe that history matters.
I'm a writer with lived experience and a lot to say, and I am not afraid to broach different topics if they can make the world a better place.
We can all make the world a little bit better if we do what we do best and remember who we're doing it for. That's why I write for clients, for readers, for people.